Wednesday, August 29, 2007

9 Jan 08 in London: A Conversation On The Future of the Corporate Social Responsibility Movement

You are invited to join Steve Brant at The Hoxton Hotel in London on Wednesday January 9th from 9am to 5pm for A Conversation On The Future Of The Corporate Social Responsibility Movement. This is a pre-conference workshop related to the World Entrepreneurship Summit.

Workshop participants may register for the World Entrepreneurship Summit for a reduced rate. Details for how to do this will be forwarded once your registration has been received.

This will be an information-filled and participatory day designed to (a) show you where the leading edge of this critically important movement within the business world is (b) guide you towards an understanding of how your organization can benefit from and help lead this movement into the future, and (c) start you on the road towards using the insights you gain to benefit your personal and organizational strategic planning activities.

It follows the well-received presentation Steve gave on the future of corporate social responsibility at the International Center for Corporate Accountability's "Globalization and the Good Corporation" conference in NYC in June of this year and the roll out of this workshop on November 16th at The Penn Club in New York City.

Through his focus on innovation and design-oriented thinking, Steve will show how the corporate social responsibility movement can expand beyond helping stop the bad things that exist in society today to helping start the good, new things society needs to begin doing. One key to this future: including parallel global initiatives such as the Millennium Development Goals and the UN's Decade of Education for Sustainable Development in our strategic plans.

As the late management guru Peter Drucker once said, "We are getting better and better at doing the wrong things. We need to start doing the right things, even if we do them poorly at first."

To facilitate your getting personal attention from Steve, the size of this event is being limited to about 15 people. Register soon to guarantee yourself a seat!

The cost for the day is £125 (For Profit/Corporate) and £99 (Non-Profit/NGO). Lunch will be a separate charge, paid when you place your order at The Hoxton Hotel at the beginning of the day.

To register go here.

The Hoxton Hotel is located at 81 Great Eastern Street in London, convenient to Exit 3 at the Old Street Tube station. Additional information is at the hotel's web site.

Steve Brant's CSR Background

Steve Brant came across the early phases of the corporate social responsibility (CSR) movement in 1991. That's when he heard Ben Cohen of Ben & Jerry's Ice Cream talk about how he and Jerry went into the ice cream business specifically because they wanted to improve the world. Steve recognized this as a unique business start up scenario matched by Anita Roddick of The Body Shop, but not relevant to existing organizations that were principally focused on making profits by delivering products or services to their customers.

It was the existence of the trade association Business for Social Responsibility (BSR) - which was founded in 1992 - that showed Steve that CSR was going to be a movement that went beyond people like Ben, Jerry, and Anita... people whose hearts and minds were already focused on the business world's potential contribution to the larger society. Steve could see that by championing the new socially responsible standards movement and the work of early adopters in the business world, BSR would help grow the movement into the global force for change it is today.


Through Trimtab Management Systems - Steve's research and strategy development business - Steve has participated in Business for Social Responsibility's annual conferences since 1996 and has been a supporter of The UN Global Compact since 2001. Steve participated in The Global Compact's Leadership Summits in 2004 and 2007 as well as The Global Compact supported Business as an Agent of World Benefit conference in 2006.

The Global Compact is unique for promoting a learning organization-based, continuous improvement model for the CSR movement. This approach fits with Steve's work within the organizational development and quality management fields which began in 1991.